Welcome to About Time Coaching
The coaching arm of About Time Employee Success Solutions (ATESS). Whether you're a leader, a visionary professional, or someone navigating a life shift, this is your space for deep transformation and aligned growth.
You're not here by accident. If something inside you is saying, "It's about time"—you listened. And now, you're ready for what's next.
Why About Time? Because timing is everything. Because you've waited long enough. Because real change doesn't happen by accident—it happens with intention, insight, and support.
About Me
Founder | Coach | Human Catalyst
Hi, I’m Ally Wates-Kelly, and if you’re reading this, something in you knows—it’s about time.
For over 15 years, I’ve worked at the heart of people and performance in HR across the education and non-profit sectors. I’ve supported individuals, teams, and leaders through growth, challenge, and meaningful change. But the real turning point? When I turned inward.
Through certifications in NLP, the 5 Lens Enneagram, and Jungian coaching, I found tools that didn’t just shift performance—they transformed identity, purpose, and direction.
I use the Meta Coaching practices to help clients uncover their true potential and align with their authentic selves.
Now, through About Time Transformational Executive Coaching Solutions (ATTECS), I guide others to do the same. My approach is intuitive and structured, deep and practical. Whether you’re a professional navigating change, a leader feeling misaligned, or simply someone craving more—you’re not broken. You’re becoming.
I’m a mirror. A map. A partner in the in-between.
This work isn’t about perfection. It’s about presence. It’s about owning your story, shedding what no longer fits, and stepping fully into what’s next.
It’s About Time. Let’s begin.
Coaching Services
The Wake-Up Call
A 90-minute insight session for immediate clarity. Ideal if you're feeling stuck and need direction now. Includes a follow-up reflection tool.
The Alignment Journey
A 3-month journey with weekly 1:1 coaching to uncover who you are, what matters most, and where you’re headed. Includes Enneagram assessment, values discovery, and a custom growth roadmap.
The Shift
Deep-dive 6-month transformational coaching for leaders, change-makers, or professionals in transition. Includes shadow work, mindset rewiring, and identity integration work for lasting clarity and sustainable growth.
My Coaching Style & Who I Work With
Grounded in deep listening, guided by powerful frameworks (NLP, Enneagram, Jungian shadow work), and always focused on sustainable transformation. This isn’t about fixing you. It’s about reconnecting you to your power.
I work with:
- Mid-career professionals at a crossroads
- Emerging leaders who want to lead with authenticity
- Executives craving purpose beyond performance
- Individuals tired of surface-level change and ready for real insight
What's Possible:
- Reignite your purpose
- Make aligned career and life decisions
- Shift limiting beliefs and habits
- Lead from your deepest values
- Finally feel like yourself—fully
Ready to Dive Deeper?
These are just a glimpse of what's possible. I've crafted a complete series of transformation packages—each designed to meet you exactly where you are in your journey.
Discover the Full "About Time" Series:
- 🔍 Clarity Sessions - For immediate insight and direction
- 🎯 Alignment Programs - To reconnect with your values and purpose
- 🚀 Transformation Journeys - For deep, lasting change
- 👑 Leadership Development - To lead with authenticity and impact
- ✨ Specialized Add-Ons - Enneagram insights and shadow work
From 90-minute breakthroughs to 6-month transformations
Each package includes detailed frameworks, personalized tools, and ongoing support tailored to your unique needs.
Explore All Packages